Process of optimizing your content to make sure that it's more visible through the web.
Search engine optimization (or SEO) is a continually changing field. But throughout all recent changes, one thing has remained constant, and thatâ€™s the importance of content to SEO. Content and SEO go hand-in-hand. People use search engines to find answers or solutions to their questions and search engines serve up the most relevant content they can find. While the top search result might be a blog post, a YouTube video or product description â€“ itâ€™s all content.s There is a deep relationship between content and SEO, and it can be difficult to understand the nuances of they relate. This guide explores that relationship and provides actionable insights for how businesses can use content to support their SEO efforts.